Born Jarad Higgins in 1998, the Calumet Park musician grew up playing piano, drums, and guitar. Influenced by rock music and Chicago drill, Higgins began recording as Juice TheKidd. His early tracks were posted online, leading up to his EP release in 2017, Juice WLRD 999. The body of work included the singles “Lucid Dreams” and “All Girls Are the Same.” Both tracks would also land on his official debut , Goodbye & Good Riddance , which peaked at number 15 on the Billboard 200 upon release in May 2018. In January 2019 Higgins dropped the single “Robbery” ahead of the release of his project A Death Race for Love, which was released later that March. Death Race shot to number one on the Billboard 200 and was soon certified gold. In 2019, the track “Bandit” joined “Lucid Dreams” as the rapper’s second Top 10 hit.
On December 8, 2019, Higgins suffered a medical emergency at Chicago’s Midway International Airport and passed away. He had just turned 21. At the time of his passing, he had three singles in the Hot 100 and both official LPs in the Top 100 on the Billboard 200. The posthumous album Legends Never Die followed in July of 2020 and topped the Billboard 200. The music Juice WRLD created has found life, even after his death. This holds true to the saying that LEGENDS NEVER DIE.