Grade A Productions is the home of music’s most transcendent acts. From Juice WRLD to The Kid Laroi, Grade A continues to set the tone for the next generation of creators. With a presence in the music, film and art worlds, Grade A strives to be a leader in every industry.
Lil Bibby began his career as a musician in 2011. After releasing multiple mixtapes, he was able to accumulate a strong fanbase and following. After years of releasing music, Bibby wanted to transition into a role as a music executive. Bibby knew that he had the knowledge, experience and resources to support an up-and- coming artist. In 2017, he created the label Grade A Productions, along with my brother George Dickinson. They partnered with Peter Jideonwo and signed their first artist, the late Juice WRLD. Juice WRLD found success very quickly and Bibby was able to all grow as music professional. He then signed the artist The Kid Laroi. Laroi was a 15 year old rapper from Australia who Bibby immediately took a liking to. Laroi has had a great start to his career, becoming one of the most sought after new artists within the industry. As the head of Grade A, Bibby is constantly looking for new talent as well as lending himself as a resource to his peers throughout the music community. Bibby looks forward to developing more acts, as well as helping the artists on the roster reach new heights.
Born Jarad Higgins in 1998, the Calumet Park musician grew up playing piano, drums, and guitar. Influenced by rock music and Chicago drill, Higgins began recording as Juice TheKidd. His early tracks were posted online, leading up to his EP release in 2017, Juice WLRD 999. The body of work included the singles “Lucid Dreams” and “All Girls Are the Same.” Both tracks would also land on his official debut , Goodbye & Good Riddance , which peaked at number 15 on the Billboard 200 upon release in May 2018. In January 2019 Higgins dropped the single “Robbery” ahead of the release of his project A Death Race for Love, which was released later that March. Death Race shot to number one on the Billboard 200 and was soon certified gold. In 2019, the track “Bandit” joined “Lucid Dreams” as the rapper’s second Top 10 hit.
On December 8, 2019, Higgins suffered a medical emergency at Chicago’s Midway International Airport and passed away. He had just turned 21. At the time of his passing, he had three singles in the Hot 100 and both official LPs in the Top 100 on the Billboard 200. The posthumous album Legends Never Die followed in July of 2020 and topped the Billboard 200. The music Juice WRLD created has found life, even after his death. This holds true to the saying that LEGENDS NEVER DIE.
It’s not everyday you meet a 17-year-old with the confidence to set his sights on rap royalty and the audacity to actually attempt it. Factor in that he’s from Australia, and The Kid LAROI’s rapid ascent seems even more unlikely. But, after just one major label debut and millions of streams across platforms, the rapper is proving that for an incoming generation filled with promising talent, yesterday’s borders aren’t today’s barriers.